Shinhan Life empowers young generation with career programme

Share this on: Hanoi, Apr 25 2024 - 05:44 PM
Shinhan Life empowers young generation with career programme

Shinhan Life Vietnam has launched the S-Career orientation programme for high school students, empowering the future workforce of Vietnam.


High-quality human resources and labour productivity are identified as key factors contributing to Vietnam's achievement of rapid growth and sustainable development. In this context, career guidance for high school students - the future workforce of the country - will effectively contribute to the creation of high-quality manpower for national development.

Vietnam is integrating deeply into the regional and global economy, opening many career opportunities for the future generation of young workforce to pursue suitable and trendy occupations. Moreover, the digital era and AI are creating profound, rapid, and unpredictable changes to the labour market. Therefore, equipping young people with the necessary vocational skills to chart their own path through self-determination of suitable occupations at each stage of development is becoming an urgent need.

Career orientation is one of the decisive factors for high school students’ future success and happiness. Effective counselling and training programmes right from high school will help students understand their strengths and weaknesses, the necessary skills, information about the current and demand of the future labour market, among others.

From there, students can make appropriate choices for their majors in line with their passions, develop their strengths, and enhance their competitiveness in the process of finding a job later.

In the context of high-quality manpower and labour productivity becoming the driving force for Vietnam's economic development, career orientation is not only important for each individual but a requirement at national level. Therefore, career orientation for the young generation is not only the responsibility of the education sector and each family but also attracts the participation of businesses.

Entering the third year of official business operation in the Vietnamese market, brand name of Shinhan Life Vietnam is also gradually becoming known for its programmes focusing on the development of the young generation.

Bae Seung Jun, general director of Shinhan Life Vietnam said, "As a life insurance company, we always focus on our mission of providing long-term financial solutions to protect the future of Vietnamese customers. In addition, we are also particularly interested in community activities to invest in the development and education of children - the future generation of the country.”

Based on this guidance, Korean life insurers have been implementing educational programmes and equipping Vietnamese youth with soft skills. Most recently, Shinhan Life Vietnam has cooperated Journey Career Education Guidance and Development Co., Ltd. to launch the S-Career programme for high school students. In the first year, the programme will be implemented in high schools across the Mekong Delta region.

According to Tran Thi Ngoc Thuy, founder and director of the programme, it is designed to equip school students with knowledge and tools to gradually discover their potential and make informed career choices based on all the necessary information.

This is the foundation for students to confidently plan their own development paths and seek suitable career opportunities in the future.

S-Career also provides effective tools and methods for teachers to proactively support students in their future career. Accordingly, the programme framework includes a theoretical overview, practical applications, and Q&A sessions, with the goal of providing comprehensive information to facilitate students in making the right career decisions.

Officially launched at Nguyen Quang Dieu High School for the Gifted and Do Cong Tuong High School in Dong Thap province on March 1, programme has continued to reach students and teachers at Ho Thi Ky High School and Hermann Gmeiner High School in Ca Mau province.

After almost two months, the programme has accompanied nearly 1,400 students and over 150 teachers. The career guidance sessions have all attracted enthusiastic interest and exchange between students, teachers, and experts.

With these initial positive results, Bae Seung Jun, Shinhan Life Vietnam's general director, expects that S-Career will help students make suitable career choices, thereby optimising work efficiency in the future, contributing to improving overall labour productivity and bringing sustainable development to Vietnam.

Since its first day of operation in Vietnam on January 25, 2022, Shinhan Life Vietnam has begun to fulfill the common mission of Shinhan Financial Group: "A Better World through Finance."

In parallel with community programmes, the company also constantly improves the quality of services, designs superior financial solutions to contribute to improving the quality of life of Vietnamese people, as well as promote sustainable development in the Vietnamese life insurance market.


Vy Bui


« Go Back

TRY FiinPro-X FREE FOR 14 DAYS (*) FiinPro-X: a new version of FiinPro Platform!

Get Free Trial Now